This Can’t Wait: Billboards for Energy Transition 

What would your billboard on climate action announce?

THIS CAN’T WAIT: BILLBOARDS FOR ENERGY TRANSITION arose from the question: how can we use printmaking to incite social change? The project takes the 2018 Intergovernmental Panel on Climate Change (IPCC) report as its starting point, which declared that we have 9 years to halve our carbon usage to maintain 1.5 degrees of global warming. Billboard-sized ‘banners’ designed by emerging and established artists and designers subvert the language of advertising and re-conceptualize how we talk about climate action and energy transition within public spaces.

Where would you put your billboard for climate action?

At SQUARE, three banners from This Can’t Wait were presented throughout the building’s atrium. The remaining nine banners were available in AR format via a QR code that enabled viewers to superimpose the banners, created by the team in response to local conditions in Canada, to places throughout St. Gallen as a prompt to consider the ways in which students, faculty, and community members might engage with their local policy makers on matters of energy transition and climate action.

Banner Artists